Face Lift for Cacao Ivory

Cacao Ivory is famous for its high quality compound and has been a popular brand in the Indian sub continents. It is also growing from strength to strength in the Middle East markets.

Although Cacao Ivory produces compound, the ingredients used are of premium quality and undergo the conching process (usually performed for couvertures and chocolates) to enhance the compound’s aroma and to remove moisture.

Cacao Ivory range of compound products are soon making way to exotic places like Monaco and Greece. Hence, in order to capture a wider international audience, Cacao Ivory is going to undergo a revamp.

The revamp will retain the much loved elephant tusk design but with a new hint of modernism and sophistication. The pink background is now replaced with dark brown fading into black to create an elusive personality to illustrate how cocoa products are not confined to specific usage.

The effect of this new packaging does not change the high quality products that Cacao Ivory has always been delivering. In fact, better and fresher ingredients are used to the manufacturing process. To be truly international, the packaging must be appealing and the product must fit the sensory taste of the audiences throughout the world.

Although, the new packaging is targeting to be launched by October 2007, the original packaging will still be used concurrently too, so that distributors, agents and clients will be able to familiarize and adapt the change gradually.